Arturo Ortega opened the first La Fortaleza in 2001 and we continue to follow his sound principles to ensure we build upon our position as the lead provider of authentic Mexican cuisine on Northeast United States.
La Fortaleza’s strength is due to our:
- Commitment to quality and our innovative, evolving product line
- Brand transformation through bold, contemporary Image Activation restaurant designs and improved customer service
- Impactful advertising and digital marketing
- Strong, experienced leadership team
- Experienced franchise community including our high energy “Next Generation” of franchisees
- Community involvement